Monday, February 13, 2017

Japan's Obsession With KitKats


Japan has a love-affair with KitKats. So much that, they're always coming out with some crazy, unique, new flavor. Just recently, Nestle Japan decided to put out new KitKats shaped like sushi. (Don't worry, it only *looks* like sushi.) Touched off by my last post on Valentine's Day, I thought I'd write a post to show a few varieties of KitKats that you will only find in Japan.


 Lemon KitKat

Lemon Cheesecake KitKat

"Golden Citrus Blend" KitKat

 Choco Banana KitKat

Cherry Blossom Green Tea KitKat

 Uji Green Tea KitKat (Uji, Kyoto is famous for its tea.)

Hokkaido Grilled Corn KitKat

Pumpkin Pudding KitKat

Japanese Sake KitKat

Cola and "Lemon Squash" (they probably meant "squeeze") KitKat
 
 Melon KitKat

Hokkaido Melon With Mascarpone Cheese KitKat

Premium Mint KitKat

 "Tochi Otome" Strawberry KitKat

The list goes on and on, but these are just some of the few examples of the different kinds of KitKat that have been released in Japan. Apparently, Nestle Japan has introduced over 200 different flavors since 2000.

Bit of trivia; KitKats are often given to people as a good luck charm. The Japanese love puns and plays on words, and KitKats are given to people going to undertake certain tasks, such as taking entrance exams or playing sports games, because the word "KitKat" in Japanese, "Kitto Katto," sounds a lot like the Japanese words "kitto katsu" (きっと勝つ) which means something like "certain victory."

On the back of Japanese KitKat packages, you can often find a little space where people can write "give it all you got" messages.

"You'll win for sure!"
"Pass With Qualifications"

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